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PAYS IT FORWARD

Every bag builds the fund. Every fund surprises a veteran.

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FUNDS VETERAN SURPRISES

Cash, groceries, gas money. Direct. No middlemen.

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ROASTED THIS WEEK

Your bag gets roasted after you order. Not 6 months ago.

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TRUE 16OZ

Most brands sell 12oz and call it a pound. We ship an actual pound.

Coffee Built to a Standard,
Not a Price Point

Most coffee companies build to a price point.

They ask: "How cheap can we make this while still getting people to buy it?"

That means 12oz bags labeled as pounds. Beans roasted months before you order. Chemical solvents in the decaf. Warehouses full of aging inventory.

We asked a different question:

"What would a Marine accept?"

Here's the answer:

  • 100% Arabica beans from Colombia, Guatemala, and Costa Rica — single-origin, paid fairly 
  • Small-batch roasted in Wisconsin after you order — your batch, your freshness 
  • True 16oz bags — an actual pound, because integrity has a weight [BAG VERSION ONLY] 
  • Bagged within 2 hours of roasting
  • Swiss Water Process decaf available — 99.9% caffeine-free, zero chemical solvents

The standard: If it's not right, it doesn't ship.

From Bean to Cup. Every Step Deliberate.

Here's what happens before your coffee reaches you.

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SOURCED WITH PURPOSE

Single-origin beans. Farmers paid fairly.

Colombia. Guatemala. Costa Rica.

Not "blended origin" — a polite way of saying whatever was cheapest this month. We know exactly where our beans come from and who grew them.

That's where quality starts. Long before the roaster.

ROASTED WITH PRECISION

Made to order in Wisconsin — Army veteran, 23 years of service.

Your batch. Your freshness.

When you click order, the roasting clock starts. Not a warehouse clock. Not a shelf clock. Yours.

MEASURED WITH INTEGRITY

True 16oz. Not 12oz "pounds."

We could save money shipping 12oz like everyone else. We don't.

Marines don't do half measures. Neither does this company.

DELIVERED WITH IMPACT

Every bag builds toward veteran surprises.

Cash. Groceries. Hope.

Your morning routine funds their breakthrough. That's not marketing copy. That's the whole reason this company exists.

OPERATION PAY IT FORWARD

We're Building a Movement Where Veterans Never Fight Alone.

This is what "thank you for your service" looks like when it actually means something.

"Thank you for your service."

You've heard it. Veterans have heard it thousands of times.

Most people say it and walk away. And veterans go back to bills, back to VA wait times, back to quietly fighting battles nobody knows about.

Operation Pay It Forward is different.

Every bag you buy builds a fund. When it's ready, we find a veteran who needs direct help — at the VA, through veteran service organizations, through our community.

We show up. We hand them an envelope.

Inside: cash for the bills that are stacking up. Groceries for the family. Gas money for the appointments. Whatever they need most.

No application. No approval process. No waiting.

Just help — the same way a stranger once handed me $800 when I needed it most and didn't leave his name.

Every surprise we execute gets documented. You'll see exactly where your purchase went.

Because "thank you for your service" should cost something.

Your morning cup is that cost.

WHY FALLEN GROUNDS COFFEE

ROASTED TO ORDER. NEVER WAREHOUSED.

Your bag doesn't exist until you order it.

That means no warehouse. No shelf time. No oxidation.

Most grocery coffee was roasted before you even thought about buying it. Ours is roasted for you. Bagged within 2 hours. Shipped within days.

That's what fresh tastes like.

WE SHIP A REAL POUND.

Pull out any "1 pound" bag in your pantry. Flip it over.

Most say 12oz. A few say 10oz. Almost none say 16.

We ship 16oz because that's a pound. We lose money doing it compared to what competitors charge for 12oz.

We do it anyway.

YOUR BUY BUILDS THE FUND.

Not "a portion of profits goes to..." — we've all seen that on enough products to know it means nothing.

Here's what we say instead: every purchase builds Operation Pay It Forward.

When the fund is ready, a veteran gets surprised with direct financial help. Cash. Groceries. Gas money. We document it. You see it.

That's what your purchase does.

Still Have Questions?

Here Are the Honest Answers.

Why does shipping take 7-14 days?

What's the difference between your coffees?

Is this really 16oz?

Can I get decaf?

Do you ship internationally?

How does Operation Pay It Forward actually work?

What if the coffee isn't right for me?